Pinterest Marketing Tips: 15 Ways to Drive Blog Traffic
The Pinterest marketing tips that matter most for bloggers are simple: treat Pinterest as a search engine, put your keywords in pin titles, descriptions and board names, design tall 2:3 images with a readable headline, make several fresh pins for every article, and send each pin to a page that delivers exactly what the pin promised. The 15 tips below expand on each, in the order you would set them up.
Why is Pinterest a good channel for faceless brands?
Because nobody expects a face. People on Pinterest search for ideas and solutions, then click through to read. A pin is judged on its image and its promise, not on who made it.
Pins also keep working long after you post them, the way a blog post does. That makes Pinterest the natural partner to a blog: every article you publish becomes a source of pins, and every pin points back to an article. It sits at the end of the chain in content repurposing, and it is one of the channels in running a faceless brand without a content team.
How should you set up your Pinterest account?
Get the foundations right once and every pin benefits.
- Use a business account. It is free and gives you analytics and the option to claim your website.
- Claim your website. It links your pins to your domain and shows your profile on pins from your site.
- Write a keyword-led profile name. “Brand Name | Topic Ideas” tells Pinterest and people what you cover.
- Create boards around search terms, not moods. “Meal Prep for Beginners” beats “Yum”. Start with boards that match your content pillars.
- Enable rich pins for articles if your site supports the metadata, so your title and description show on the pin automatically.
How do you find keywords for pins?
Type your topic into the Pinterest search bar and read the suggestions that drop down. Those are real searches. Click one, and the bubbles under the search bar show narrower versions.
- Collect keywords per article. Note five to ten phrases for each post before you design a single pin.
- Write titles people would search. “Easy Weeknight Dinners for Two” over “Dinner Inspo”.
- Write descriptions as sentences. Two or three plain sentences that use the main keyword and a variation. No hashtag lists.
What makes a pin get clicked?
A pin has a second or two to earn the click while someone scrolls. The image carries the promise.
| Element | Do | Avoid |
|---|---|---|
| Size | Vertical, 2:3 ratio | Square or wide images that shrink in the feed |
| Headline | Large text overlay with the article’s promise | Small text, or no text on a how-to pin |
| Image | One clear subject, high contrast | Busy collages that read as noise |
| Branding | Small logo or URL at the bottom | A logo that competes with the headline |
| Promise | Specific outcome or number of items | Vague words like “tips” with nothing else |
- Use a template system. Three or four layouts in your brand colors and fonts make pins recognisable and fast to produce.
- Make the headline do the selling. Write it like a title from your keyword list, then shorten it to fit large on the image. The same rules as your brand voice guidelines apply: specific, plain, no hype.
How many pins should you make per article?
More than one. Pinterest favours fresh pins, meaning new images, over repinning the same image again and again.
- Make several pins per article with different headlines, images and angles: a list angle, a problem angle, a “how to” angle.
- Spread them out. Publish them over days and weeks instead of all at once, and to different relevant boards.
- Make new pins for old posts. An article from last year is still worth a fresh pin today.
A single article on faceless YouTube channel ideas, for example, could become one pin per category of idea, each linking to the same URL.
Where should your pins send people?
To the article that matches the pin, and nowhere else. A pin that promises “15 lunch ideas” must land on 15 lunch ideas, near the top of the page.
- Match the landing page to the promise. If a pin’s headline isn’t answered quickly on the page, people bounce and the pin stops being shown to as many people.
- Give the article a next step. Pinterest sends readers, not subscribers. Turn them into subscribers with a relevant freebie inside the post; see these lead magnet ideas for options that lead to a paid offer.
How do you track whether Pinterest is working?
Look at outbound clicks, not just impressions. Impressions tell you a pin was shown; outbound clicks tell you it sent traffic.
- In Pinterest analytics, sort your pins by outbound clicks every month.
- Find the headlines and layouts behind the top pins and make more pins in that style.
- In your site analytics, check which articles receive Pinterest traffic, and give those articles a stronger freebie.
Pinterest tends to be slower to build than short-form video. Judge it over months, not days, and label your guesses about the algorithm as guesses.
FAQ
How long does Pinterest take to bring traffic?
It varies by niche and by how consistently you pin, and there is no reliable figure to quote. Plan to judge it over several months of steady pinning rather than the first few weeks.
Do I need a blog to use Pinterest for marketing?
You need somewhere for pins to send people, and a blog is the most natural destination. A landing page or product page works too, as long as it delivers what the pin promised.
Should I use hashtags on Pinterest?
Keywords in titles and descriptions matter far more than hashtags. Write natural sentences with your search terms and skip the hashtag lists.
Can I pin without showing my face?
Yes, and most successful pins never show one. Text overlays, product shots, illustrations and stock imagery are all normal on Pinterest, which suits the same brands that run faceless Instagram ideas.
Can I write pin titles and descriptions with AI?
Yes, if you give it your keyword list, the article and your voice rules. Check every title against what the article actually delivers before you publish.
Write a week of pins from every article. The Nexin Pinterest module drafts your Pinterest copy from your brand file, and the Blog module writes the articles your pins point to. Nexin writes, it does not publish or schedule, so it is not the right fit if you want pinning automation. See the Pinterest module or see pricing.