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Strategy

How to plan content without a content team: write down who speaks once, pick pillars, turn one idea into every channel and point it all at an offer.

Most content plans fail at the same step: every post is written from scratch, in a slightly different voice, about whatever came to mind that morning. The guides here fix the system before the posts. You write down who speaks and for whom once, choose a few content pillars, and turn each idea into a post for every channel you use.

Start with brand voice guidelines and content pillars, then read the repurposing guide to see one idea become a week of posts.

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