Pinterest Board Ideas: 25 Searchable Boards for Brands
The best Pinterest board ideas are named after what your audience searches for: “Small Balcony Garden Ideas” rather than “My Garden”. Start with 8 to 15 boards built from your main topics, one per specific search phrase, plus a board for your own content. Below are 25 board ideas by type of brand, and how to name and describe each so Pinterest knows what it holds.
Why do Pinterest board names matter?
Boards tell Pinterest what your pins are about. A pin saved to a board called “Easy Weeknight Vegetarian Dinners” gets context that a pin on a board called “Yum!!” doesn’t. Searchers also see your boards on your profile, and a clear board name tells them in a second whether you have what they want.
So treat board names like search phrases. Use the words your audience types into Pinterest and skip clever titles and inside jokes. Our guide to writing Pinterest pin descriptions shows how to find those phrases in Pinterest search; the same method gives you board names.
How many Pinterest boards should you start with?
Start with 8 to 15 boards. Fewer, and you can’t cover your topics. Many more, and some boards sit nearly empty, which looks abandoned to visitors.
| Board type | How many | What goes on it |
|---|---|---|
| Your own content | 1 | Every pin you make, linking to your site |
| Core topic boards | 5 to 10 | One per specific search phrase in your niche |
| Seasonal or event boards | 1 to 3 | Holidays and seasons your audience plans for |
| Audience-interest boards | 1 or 2 | Topics next to yours that the same reader loves |
Fill each board with at least a handful of relevant pins before making it public. You can mix your own pins with other people’s on topic boards.
What are 25 Pinterest board ideas by niche?
Each idea uses a keyword-first name. Swap in your niche’s words.
For bloggers
- [Topic] Tips for Beginners
- [Topic] Checklists and Printables
- Best of [Your Blog Name] (your own content)
- [Topic] Ideas on a Budget
- [Specific problem] Solutions
For food and recipe creators
- Easy Weeknight Dinners
- Healthy Lunch Ideas for Work
- Meal Prep for Beginners
- [Diet] Recipes (vegetarian, gluten-free, high protein)
- Holiday Baking Ideas
For shops and product brands
- [Product type] Gift Ideas
- How to Style [Product]
- [Product] Before and After
- [Room or Use] Inspiration (such as Small Home Office Ideas)
- Customer Favorites (only real ones from your store data)
For coaches, courses and service businesses
- [Outcome] Tips for [Audience] (such as Budgeting Tips for Couples)
- [Skill] Templates and Worksheets
- [Topic] Mistakes to Avoid
- Free [Topic] Resources
- [Audience] Productivity Ideas
For creators and faceless brands
- [Niche] Quotes and Insights
- Social Media Templates for [Niche]
- [Niche] Aesthetic Inspiration
- [Topic] Explained Simply
- [Season] [Topic] Ideas (such as Spring Cleaning Checklists)
Pick the ones that match your content pillars. Each pillar usually splits into two to four boards, one per specific search phrase.
How do you write a Pinterest board description?
Two or three sentences that say what’s on the board and who it’s for, with the board’s keyword and one or two related phrases. Example for “Meal Prep for Beginners”:
Simple meal prep ideas for beginners who want a week of lunches ready on Sunday. Easy recipes, shopping lists and container tips for cooking once and eating well all week.
Keep it natural. A board description stuffed with keywords reads badly and adds nothing a few clear sentences don’t. Use the same voice as your pins and site, which our brand voice guidelines template helps you define.
Should you use board sections?
Board sections split one board into smaller groups, such as “Breakfast”, “Lunch” and “Snacks” inside a meal prep board. They help visitors browse a big board. Use them when a board has enough pins that browsing gets hard. Before that, a new board with its own keyword name is usually more useful than a section, because the name itself is searchable.
How do you keep Pinterest boards growing?
Add pins to them on a schedule. Every new article or product gives you several pins, each with a different angle, and each pin goes to the board that matches it best. Our Pinterest marketing tips cover how many fresh pins to make per post.
Plan seasonal boards early. Pinterest users tend to plan well ahead of holidays and seasons, so fill a holiday board weeks before the date. Put those dates in your content calendar template so seasonal pins don’t arrive late.
Turn your best content into pins for several boards. One guide can feed a tips board, a checklist board and your own content board, each with a different pin. This is content repurposing applied to Pinterest. If you offer a freebie, pin it to the board where its reader searches; our lead magnet ideas show freebies that suit Pinterest.
FAQ
Should Pinterest boards be public or secret?
Public for anything you want found. Use secret boards for drafts, collecting ideas or planning, and make a board public once it has enough relevant pins to look complete.
Can you rename a Pinterest board later?
Yes. Renaming an existing board to a clearer keyword name is one of the easiest improvements you can make to an older account. Update the board description at the same time.
Do group boards still help?
They can, if the board is focused and active in your niche. Many creators now get more from their own well-named boards. If you join a group board, follow its rules and pin only content that fits it.
Should every board link back to my website?
Boards don’t link anywhere; pins do. Make sure every pin you create links to a relevant page on your site, and that the page delivers what the pin promised.
Plan boards and pins from your brand file. The Pinterest module designs a board structure from your topics with keyword-first names and descriptions, writes pin titles and descriptions, and builds a posting calendar. Nexin writes and plans; it doesn’t pin or schedule for you. See pricing.