A press release template gives you the headings; this skill for Claude writes the finished release from the facts you already have. Tell it what you are announcing, a launch, a funding round, a partner, a hire or an event, and you get a release in the format editors and reporters are used to, written in AP style.
What should a press release include?
A standard press release has a fixed order, and the skill follows it: a headline that states the news, a subhead that adds the most important detail, a dateline (city and date), a lede paragraph that answers who, what, when, where and why, supporting paragraphs from most to least important, at least one quote, a boilerplate paragraph about the company, a media contact and “###” to mark the end.
The lede matters most. Many reporters decide from the first paragraph whether the story is worth their time, so the skill writes it to stand on its own: the news, in one or two sentences, with no warm-up.
Press release template, filled from your facts
People search for a press release template because the format is strict and starting from a blank page is slow. The skill keeps the structure and writes each part from your material: dates and numbers in AP style, titles before names, no exclamation marks, no capital letters for emphasis.
It also leaves out the words that make editors stop reading: “revolutionary”, “game-changing”, “industry-leading”, “world-class”. The release reads like news.
Quotes are yours, not invented
A quote in a press release is attributed to a real person, so the skill never makes one up and presents it as theirs. If you supply a quote, it uses it, edited for grammar only. If you don’t, it writes a clearly marked placeholder quote for the named speaker to rewrite or approve before anything goes out.
The same rule covers facts. When the release needs a launch date, a price, a figure or an availability detail you didn’t give, the skill marks it as needed and lists it at the end.
FAQ
Does it follow AP style?
Yes, for dates, numbers, titles, abbreviations and the dateline. If your organization uses another style guide, say which and it follows that instead.
Can it write a press release for a small business or a local event?
Yes. The format is the same for a local bakery opening and a software launch; only the facts and the outlets change.
Does it send the release to journalists?
No. It writes the release, and on request a short pitch email, for you to send through your newswire or your own contacts.
