BlogCategory
Using Claude as your content department: what skills are, how to install them and how they turn a brand file into posts for every channel.
Claude can run most of a content workflow once it knows your brand and has a method for each job. These guides explain what Agent Skills and MCP connectors are, how they differ from Projects, how to install skills in Claude.ai and Claude Code, and how to write your own.
There's also a side-by-side comparison of Claude and ChatGPT for content work, to help you pick the assistant for each task.
How to use Claude for social media: give it your brand once, plan a week, draft posts per platform, edit in your voice and keep the setup reusable with skills.
Skills teach Claude how to do a task; MCP connects it to tools and data. Claude skills vs MCP compared in a table, and when to use both together.
Projects hold a brand's context; skills hold a method Claude uses in any chat. Claude Projects vs skills compared, with a setup for running two brands.
Connect Nexin to Claude, ChatGPT, Claude Code or Cursor as an MCP connector: what it does, setup for each app, and how to refresh it after an upgrade.
Claude vs ChatGPT for content creation, compared on what decides daily output: reusable instructions, brand context, setup, images and a fair way to test both.
What Claude skills are, how Claude decides when to load one, how they differ from prompts, Projects and MCP, and when a skill is worth using.